About:
As an Art Director with over 15 years of experience, I have a passion for creating beautiful and impactful work through photography and design. I have a strong background in design and composition, as well as a very extensive understanding of color and typography. I have worked with diverse clients and teams in art direction, production and prop styling, delivering high-quality visual solutions that meet their needs and expectations.
Education:
SCAD 2002-2006 BFA in fine arts - illustration and graphic design.
Experience:
Free People: 2007-2016
I helped oversee global creative, photography and film content related to the Free People brand including monthly catalog creative and film. My daily responsibilities included but were not limited to, assisting in directing photo shoots, overseeing talent casting, location scouting, conceptualizing and creating fashion films, and campaign as well as prop styling for stills and video. I connected with stylist, production, photography and hair and makeup teams to ensure a strong, unified brand POV.
Freelance: 2016 - 2021
Ralph Lauren, Target, Free People, SemSem, Sarah Flint, Mestiza, Jessica Simpson
Hatch: Photo production director + Art director 2021-2022
I oversaw production and creative for all advertising, direct mail, Ecom, and Hatch Blog. My daily responsibilities included but were not limited to concepting and directing photo shoots, talent casting, location scouting, hiring stylist, production, photography, hair and makeup and working with design to ensure a strong, unified brand POV.
Happy Nation: Art director 2022 - 2023.
I helped oversee all creative, photography and film content related to brand including campaign, online, social, beauty, and video. My daily responsibilities included but were not limited to, assisting in directing photo shoots, overseeing talent casting, location scouting, conceptualizing and creating video. I connected with stylists, production, set, photography and hair and makeup teams to ensure a strong, unified brand POV.
Skills: Adobe suite, Capture, Global Edit, Excel, google docs, keynote, as well as problem solving, set skills and great communication.